Guide to Measuring to Promotional Effectiveness 

As the waves of uncertainty continue to ripple across the world of retail, it's critical that your promotional strategy doesn't cause more pain than profit. Read through the roadmap to measuring promotional effectiveness.

With all of the data that you have available about your customers, it can be overwhelming to isolate whether your promotions are driving a true net impact. The purpose of this white paper is to provide valuable information about how a data analytics hero can utilize your transactional data to determine whether your promotions are truly effective or if they’re damaging your sales performance.

This white paper was designed to help you...

  • Remove “false positives” from your promotion performance tracking
  • Improve the ROI of your loyalty & promotional programs
  • Highlight how an Agilence customer tackled a $1.8 million promotional problem
  • And, more…
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